Bringing customer engagement to life, through Print.

Blippar: Augmented reality Augmented reality is nothing new – it’s been around, in one form or another, since early research into the subject began at MIT all the way back in the 1960s. However, it’s only recently that technological advances have made it possible for augmented reality to potentially become part of our everyday lives. […]

Reinventing Brands through Print

Elite’s Parra (“Cow”) Chocolate is one of Israel’s most time-honored, beloved chocolate brands, their latest campaign they packaged one million chocolate bars, each with a one-of-a kind wrapper. Instead of a traditional red wrapper, each individual piece of the Cow Chocolate brand has a unique design. Connecting to the Do It Yourself (DIY) trends in social […]

In a Digital World, Print stands out-10 reasons print is not dead

Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print. According U.S. and worldwide industry statistics, U.S. advertisers spend on average […]

Have South African marketers become too mundane

Change is…. Hard at the beginning, messy in the middle and gorgeous at the end.  Sure you’ve heard that one before and I’m a firm believer in this statement especially as a marketer myself.  To say that I love change and things that keep evolving would be a bit of an understatement.  The idea of […]

Digital Print’s Latest Technology 

Digital print refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of […]

Print Media marketing: a look towards the future

Being a Marketer constantly expected to come up with mind-blowing ideas and initiatives can be a bit daunting. John Keynes puts it this way “The difficulty lies not so much in developing new ideas as in escaping from old ones. However, having innovative partners like HP/Kemtek and Xerox XMPie makes our lives in print and […]

What is CMYK? Colour printing terms explained

What’s with the CMYK printing terms – who understands it? Most often when I mention I work in print, I get asked the question, what does CMYK stand for? What is more what’s with the “K” if it supposed to be Black? Simply it is the basis of the four ink colours that are applied […]

Psychology of colour in Marketing

The psychology behind colour is known to have an impact on consumers behaviours and decisions – as marketers, we should be using this to our benefit when building brands and promoting these brands to market, whether online or in our print media.