Print Media marketing: a look towards the future

Being a Marketer constantly expected to come up with mind-blowing ideas and initiatives can be a bit daunting. John Keynes puts it this way “The difficulty lies not so much in developing new ideas as in escaping from old ones. However, having innovative partners like HP/Kemtek and Xerox XMPie makes our lives in print and Print Marketing that much simpler. Imagine searching through cobwebs of old, new, “almost there” ideas and creating that one piece that creates not only excitement but enjoyment and interaction from your audience or customers. Then translating your view (Marketing) to a sales force that looks at you as if you have arrived from another planet with the aim of moving mountains.

Daunting task at its best, but one we would not substitute for anything at the Ren-Form Group. Now imagine you, as a Marketer get this awesome application whereby you could produce more than 4 million unique packaging images/labels. Create for the consumer their own personalized label, gear, t-shirts, mugs and or mobile phone covers to match the Brand/product you are promoting. Sounds too good to be true, right? Sounds quite costly… and I can see the Brand owners immediately doing the ROI calculation and risk attached to this. So, what did it take for a Brand like Coke to launch the “Extraordinary” Campaign in Israel, or Oreo Biscuits to put their money behind a Mosaic campaign. In my opinion it took vision, ingenuity, enthusiasm and exceptional trust in their product to try the “unique” approach to Brand marketing. Taking not a gamble, but a calculated risk on knowing what their “BrandLoyals” expected of them as an awe-inspiring Brands. Think you would agree with Dorothea Brande when she says, “as long as new ideas are created, sales will continue to reach new highs” So why aren’t more Brands jumping to take advantage of this awesome technology available to them?

Let’s take a closer look at this technology then. Available in South Africa, from the Ren-Flex and Ren-Form respectively. Adding to this they have fully trained design staff and Digital Marketing staff available for a free consultation with your brand. What we can offer you in a nut shell, is a Mosaic campaign that combines, scales, transposes, and rotates high-resolution base design patterns to create limitless unique variations. Creating a label or product, that is different from one to the other just like your consumer is. Once the base patterns are developed, the automated software handles all the processing. For best results, the base designs should be complex, with a lot of detail and color. The more complex and colorful the original file, the better the results. What more does any Marketer want for his or her Brand? Glorious sales, ROI in abundance and the Board members are as merry as the day is long.

In conclusion let’s assist you connect or reconnect as it may with your consumers on a personal level, more of a one2one basis. Let’s make the consumers feel that they are valued and seen as individuals and not just as a number on a ROI data sheet. Interact, get to know and become part of the consumer and millennial “I am” factor and see them for who they really are. Individuals that make a difference, care about their image, care about how the world and their peers perceive them, and most importantly “What’s in it for ME”

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