Printing Articles
What Is Litho Printing?
Lithography/Lithographic and offset printing, or litho printing for short, is the process of placing an image of the desired content on a plate, which is then covered in ink and used for printing. This [...]
Digital Printing
You've probably heard marketers, designers, and branding experts talk about digital printing. But what exactly is digital printing, and how does it differ from the traditional printing methods we've become accustomed to? Digital printing [...]
December Closing Notice
Please ensure that all Continuous and Litho orders and artwork are approved no later than Monday, 07th December 2020 for delivery to take place this year. Please ensure that all Digital orders and [...]
Why Print When I Can Post?
Sure you have been told this many times in the last few months if not years. Is this perhaps the end of print marketing as we know it? Asking various Millennials, Gen Z, and Baby boomers [...]
Happy Heritage Day!
https://www.youtube.com/watch?v=rcCIVPZjxt8
COVID-19
REN-FORM GROUP MEMORANDUM. TO: ALL MANAGEMENT, STAFF AND VISITORS TO THE PREMISES FROM: THE OFFICE OF THE CEO In light of the COVID 19 global pandemic, the following stringent measures for the safety [...]
The Evolution of Digital Printing
Digital printing has evolved over the years to meet new customer needs and provide us with advances in printing and the way in which we interact with print. We’ve had a look at why digital [...]
Millennials and Print
Millennials are known as the digital-savvy generation, you might wonder if you’re wasting your time trying to reach millennials with print materials. We’ve done some digging and found out how millennials feel about print. Monitor [...]
Effective Print Marketing
Have you ever heard the term “Print offers a longevity that digital can’t”. Let’s take a closer look and then leave it with you to decide. A consumer will see a tweet or a paid [...]
Colour of the Year
The Pantone Colour Institute has announced that Living Coral is Colour of the Year 2019. For the past 20 years Pantone has announced colour of the year taking into account: fashion, design, decorating and cultural [...]
It’s Time to Get Personal
We live in a busy, cluttered, noisy world and it’s not about to get any better. The question brands like ours are faced with is how do we break though? How do we break through [...]
The 5 Golden Rules of Print Purchasing
It’s been a while since I put my thoughts to paper, but here goes and again just my thoughts and not the opinion of many. As we see our Social Media stats fluctuating over the months [...]
Is Digital Harming Our Health?
Is digital really that bad? Is it necessary to disconnect or are we just over reacting? Studies show that the overstimulation that so often comes with electronic devices is harming your health, it doesn’t matter [...]
The Digital Storm
There’s a storm brewing in the digital world called GDPR. Although it is a law passed in Europe it affects businesses all over the world. Why? Well, digital equals global so if you’re posting digitally [...]
Printing Industry Virgin – Newbie peeks behind the ink
My grandfather was a printer, way back when, I remember staring at the colour bars on a yogurt tub and being told a long winded story about how his job was to check that those [...]
Digital Challenges / Adapt or Die
Ever get that feeling of despair, sinking to the point of hopelessness, you lose your appetite and feel a sharp needle go through your heart? No, its not to be confused with the breakup saga [...]
RGB vs CMYK when designing
Whether you are a designer, in marketing, advertising or setting up any document for print and web, it is always good to know when to use RGB and CMYK. There is confusion when it comes to [...]
What can Smartstream Mosaic do for your business?
In our day and age running a business means being a step ahead of the competition and still being able to remain innovative. But how exactly could a business accomplish this without breaking the bank? [...]
Ink-Credible – bringing printed media to life
Ever heard the expression “once you have the ink in your blood there is no getting rid of it” Well that seems to be the trend for most in the print industry. And brings us [...]
Is your artwork ready for print? Here are some top tips to make sure it is
We understand that supplying artwork for a commercial printer can be a minefield and with all that insider jargon and technical terminology, it can be a daunting task to make sure your artwork is ready [...]
Psychology of colour in Marketing
The psychology behind colour is known to have an impact on consumers behaviours and decisions - as marketers, we should be using this to our benefit when building brands and promoting these brands to market, [...]
What is CMYK? Colour printing terms explained.
What’s with the CMYK printing terms – who understands it? Most often when I mention I work in print, I get asked the question, what does CMYK stand for? What is more what’s with the [...]
Print Media marketing: a look towards the future
Being a Marketer constantly expected to come up with mind-blowing ideas and initiatives can be a bit daunting. John Keynes puts it this way “The difficulty lies not so much in developing new ideas as [...]
Digital Print – The latest in technology
Digital Print's Latest Technology Digital print refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or [...]
Have South African marketers become too mundane
Change is…. Hard at the beginning, messy in the middle and gorgeous at the end. Sure you’ve heard that one before and I’m a firm believer in this statement especially as a marketer myself. To [...]
In a Digital World, Print stands out-10 reasons print is not dead
Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time [...]
Reinventing Brands through Print
Elite’s Parra (“Cow”) Chocolate is one of Israel’s most time-honored, beloved chocolate brands, their latest campaign they packaged one million chocolate bars, each with a one-of-a kind wrapper. Instead of a traditional red wrapper, each [...]
Bringing customer engagement to life, through Print.
Blippar: Augmented reality Augmented reality is nothing new – it’s been around, in one form or another, since early research into the subject began at MIT all the way back in the 1960s. However, it’s [...]
