Have you ever heard the term “Print offers a longevity that digital can’t”. Let’s take a closer look and then leave it with you to decide.  A consumer will see a tweet or a paid advert and then instantly carry on with their online journey, if you are fortunate enough the CT (Click Through) will […]

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The Pantone Colour Institute has announced that Living Coral is Colour of the Year 2019. For the past 20 years Pantone has announced colour of the year taking into account: fashion, design, decorating and cultural trends as well as reflecting what is taking place in global culture and embodying our collective experience. Living Coral is […]

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Is digital really that bad? Is it necessary to disconnect or are we just over reacting? Studies show that the overstimulation that so often comes with electronic devices is harming your health, it doesn’t matter if you’re checking up on the news, reading an annual report or looking up your favourite grocery store specials before […]

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There’s a storm brewing in the digital world called GDPR. Although it is a law passed in Europe it affects businesses all over the world. Why? Well, digital equals global so if you’re posting digitally you need to follow this new privacy rule. The penalties are higher than POPI and 25 May 2018 marks its […]

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Change is…. Hard at the beginning, messy in the middle and gorgeous at the end.  Sure you’ve heard that one before and I’m a firm believer in this statement especially as a marketer myself.  To say that I love change and things that keep evolving would be a bit of an understatement.  The idea of […]

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