You’ve probably heard marketers, designers, and branding experts talk about digital printing. But what exactly is digital printing, and how does it differ from the traditional printing methods we’ve become accustomed to?

Digital printing refers to methods of printing directly from a digital image onto a variety of materials. Large format/high volume laser/inkjet printers are used to print digital images or digital sources.

Inkjet and laser printers are popular digital printing methods.

Inkjet printers are a type of advanced computing printing that can recreate a digital image. This is accomplished by depositing droplets of toner/pigment onto a variety of materials such as canvas, glass, metal, and photo paper.

What is laser digital printing? This method can produce high-quality text and imagery. This is accomplished by repeatedly passing a laser beam over a negatively charged cylinder. The drum will then collect toner/ink that has been electrically charged. The graphic is then transferred to the paper.

The Advantages of Digital Printing

  • Color printing in high definition.
  • Smaller quantities can be produced more quickly and at a lower cost.
  • Print only what you need to reduce waste and save money on warehousing, storage, and office space.
  • Variable Data Printing (VDP) is a type of digital printing that allows for personalization. This allows you to concentrate on specific clients and provide them with intricately personalized printed materials.
  • Printing on a variety of stock options.
  • Print on demand allows you to easily meet deadlines.