You have probably heard of the many benefits for digital printing - cost-effective short runs, fast turnarounds, print on demand, the ability to personalize, higher productivity, reduced costs and so on. But the digital landscape is changing constantly, and new technologies and capabilities continue to add to what you can do with digital. Ren-Form and its partners are proud to bring all this and more to the South African market being one of the leaders in our field, with litho it goes without saying that digital was the next thing we conquered and mastered to keep abreast with the changing needs of our customers.
So how does this digital revolution add benefit to your business, improve your time to market and increase your ROI. Let's give you some food for thought:
Variable Data Printing:
With this application you can add tremendous value to any static document by suggesting personalization enable VDP (Variable Data Printing). Customers can now add promotional material to transactional documents such as bills, statements, cross-selling without having to add any additional sheets. From a marketing point of view, targeted direct mail pieces and other marketing communications have been shown to be more effective when personalized. VDP is information that has everything to do with names and numbers, addresses, purchasing data and other specific, targeted information. Personalized documents are created by extracting such information from records in the database. Other terms you may hear are 1:1 Marketing, Versioning, Direct Marketing and Mass Communication. Results are astounding and as much as 45% ROI opposed to the mail merge 15 - 10%. Want to know more contact us today for a no obligation consultation.
Digital Vs Offset:
One of the key differences between digital and offset printing is how each print on media. With offset, ink is absorbed into the paper. Conversely, with digital, dry ink or tones rests on top of the paper to create the image. Offset requires large quantities to be printed whilst digital requires only one, however don't be fooled the break-even point can be reached very soon depending on quantities. Size of the paper and finished product plays a vital role in deciding where we as printers decide to print your job, be it digital or offset. In addition with our new CGS software we can now control the digital and offset quality and colour is no longer such a big issue weather we print one job digital and the other offset.
XMPie Campaign and Personalization:
Ren-Form and XMPie bring you the world's leading solution for data-driven cross-media (print, sms, email and web pages) personalization and an indispensable tool for marketers like you who are seeking to utilize customer data to create truly relevant, personalized marketing campaigns.
Its primary application is to enable and manage variability of text, images, charts, logos and graphs, which is especially important in today's increasingly competitive and cluttered marketing environment.
Today's customers are demanding these value-added services as part of printing and fulfilling contracts, as a result of the dramatically improved response rates they can achieve versus static print - improvements ranging from 44% using basic personalization to over 500% with a campaign including variable text and images driven by a database, according to a recent RIT study.
How does this benefit you?
Bring relevancy to your marketing by leveraging variable data to tailor messages for each recipient.
Expand your reach with one to one marketing campaigns that span print, sms, email, Web, and mobile.
Use variable data in images, graphics, and messages to grab and hold your target's attention.
Create campaigns with built-in response tracking tools and adjust messaging, offers, and more, on-the-fly.
Build a Web store-front that allows you to offer personalized documents and e-mail campaigns.
Build a modular and scalable one to one software solution with XMPie products to fit your precise needs.