Why Choose Brochures?

Brochures and flyers are known as effective marketing tools, it can showcases your products, services and company with style, impact and readability. Brochures can be folded in a variety of ways to compliment the design aesthetics and desired result of your brochure or flyer.

Brochure Size and Layout

The most popular brochure size is A4, 210mm x 297mm, this can be folded into many different ways. The important part about the layout of the brochure, is making sure you have enough bleed, which is generally 3mm, as well as indicating your fold marks within the bleed area. Another important consideration is, if you are using black text make sure that the text is 100% black or black only, and not comprised of CMYK.

Different Types of Brochure Folds

Before making your choice about what sort of fold you would like your brochure to have, it’s good to ask yourself a few questions, such as how you want to use the brochure, what content it needs to accommodate and what type of reader do you want to attract. Below is a visual of the 10 most popular brochure folds.