With this application, you can add tremendous value to any static document by suggesting personalization enable VDP (Variable Data Printing).
Customers can now add promotional material to transactional documents such as bills, statements, cross-selling and marketing without having to add any additional sheets.
From a marketing perspective of view targeted direct mail pieces and other marketing communication have been shown to be more effective when personalized.
VDP information has everything to do with names and numbers, addresses, purchasing data and other specific, targeted information. Other terms you may hear are 1:1 Marketing, Bespoke, Direct Marketing and Mass Communication.
Results are astounding and as much as 45% ROI opposed to the mail merge 15 – 10%.