Erika has been fortunate to have had the opportunity to develop a well-rounded skill set that includes digital strategy, branding/awareness, performance marketing, search engine marketing (SEM), search engine optimization (SEO), CRM, copy writing audience research and analysis, web analytics, media buying and planning, social marketing, and mobile marketing (SMS, Email, Web apps). While her primary focus is in digital marketing, her skill set is balanced out by successful work experience in cross media marketing, magazines, direct mail, creative design, audience research, and software development. Starting her print and publishing career in 1994 Erika, was soon seconded to work at Xerox as their Production Digital Specialist before moving to Dubai in 2004 where she started a Relocations Business. Later selling her share in the business she started working for Costa Coffee Middle East as the Business Support Manager. Returning to SA, Erika worked as a Sales and Digital Marketing Manager before being headhunted to fulfill her current role at Ren-Form as Digital Marketing and Solutions Manager. Erika holds a PgDip in Digital Marketing, PgDip Certified Qualification in Sales and Marketing Management and a Certificate in Advanced Management Practices.